The best website and the best web-marketing strategy will not reap the highest possible results if they are not tightly integrated. Not only do you need a well-designed website with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).
A well-thought web marketing strategy drives traffic to your site through search engines and other methods. Search engine strategy helps in getting the highest visibility in the search engine ranking, then helps pull the visitors to your website if your listing is relevant to their initial query. After that, your website or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.
How does a website communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.
Keyword research must be done to find out what people are actually typing into the search engines.
Of course, it will be important to analyze the competition and your current keywords on an ongoing basis.
The really important number is the amount of traffic each keyword generates.
Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.
The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.
Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in the correct direction and offer them the content they were initially looking for by doing this search query?
Also, it is important to point out that keywords need to be re-used in the content itself of the page, and this is done by striking a careful balance between selling to prospective customers, optimizing for search engines, and making the text interesting and useful to your visitors.
Because search engines want to repeat customers, they try to return relevant results, so this content cannot be artificially crafted for the purpose of search engine ranking only; but rather, one must take into consideration the importance of contextual relevancy and content usability.
The web page needs to have a call to action, and you need to have some ROI measurement in place to establish the success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).
Your site needs to grow its content to increase its search marketability, relevancy, and ranking.
Indeed, the more fresh content your site has, the more likely it will come up in search results, and the more your audience will come back to your website.
Think about ways of reinforcing the conversion of new prospective leads to consumers.
This can be done through reminders via emails, brochures, coupons, seminars, newsletters, etc.
You need to get relevant sites to link to your website.
Partner with sites that have good relevant content related to your business and that are the authority or are popular in your field.
These 7 habits will help in increasing the success of your online presence.
It is important to ensure you have the right resources committed to your website and allocate the appropriate budget to maintaining and promoting it.
Don’t just build your website and wait!